Three brands. Distinct identities. One shared ambition, bringing them together with room to grow.
Discover the Joud worldJoud Al Madar United brings together Kabsh Najd, Hlalna and Alraqi. Brands with distinct personalities, complementary roles and a close connection to their customers.
Our current presence in food, meat and digital commerce is a starting point for a broader future. We preserve what makes each brand distinctive, with a vision centred on clear customer value and continued business development.
To develop Joud United into a diversified group, bringing together distinctive brands and creating value that evolves with the needs of the market.
To develop businesses that stay close to people, giving each brand room to serve its audience in its own way, with a shared commitment to quality and progress.
We believe a group is strengthened by the complementary roles of its businesses and by each brand’s own voice, character and relationship with its customers.
Al Madar evokes the idea of encompassing. It captures the idea behind Joud: one umbrella for different brands and businesses, allowing each to evolve without losing its identity.
Discover our current brands, their offerings and the role each plays within the Joud family.
EVERY BRAND HAS ITS OWN CHARACTERKabsh Najd offers a selection of lamb, camel and veal, including local and imported varieties. Its range spans whole and half animals, meat by weight and curated boxes.
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EVERY BRAND HAS ITS OWN CHARACTERHlalna focuses on locally sourced meat, including Naimi and Harri lamb, camel and veal. Its range includes whole-animal selections and boxes in different sizes.
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EVERY BRAND HAS ITS OWN CHARACTERAlraqi Meats brings together local and imported varieties, from Naimi, Harri, Sawakni and Rafeedi lamb to veal and camel, alongside steak, burgers and barbecue selections.
Explore the brandFrom product to experience, from brand identity to business development. These are the areas that shape Joud’s presence today.
Our current sector, through specialist brands offering meat, whole-animal selections, and local and imported varieties. A range of choices for households, gatherings and barbecue experiences.
Digital storefronts let customers explore products, compare options and access service. Clear information and a straightforward path to choosing are central to the value of a brand.
We give each brand a clear role within the group, with an ambition to develop its business and explore opportunities that can broaden Joud’s portfolio over time.
An approach we aim to embed across our businesses, making diversity a shared strength and the customer experience our starting point.
Their needs, their choices, and what makes an experience clearer and more relevant to them.
A distinct character, a defined audience and an experience that reflects its own promise.
We aim to share ideas and experience across the group while preserving the identity of each brand.
We review the experience, learn from customer needs and look towards opportunities that add to our businesses.
Joud’s ambition reaches beyond its current activities. We look towards opportunities in different sectors and towards brands and businesses that can add new value to the group.
We see expansion as a considered extension of what we are building: understanding needs, defining a clear role and leaving room to evolve.
Connect with the Joud familyExplore our products and services, or reach the right team through our brands’ official websites.